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Ecommerce moves fast. Your accounting needs to keep up. We combine tax, bookkeeping, and advisory into a single integrated strategy. Our team works with ecommerce owners across Australia to improve cash flow, strengthen structures and plan for sustainable growth. You get clarity around your numbers and confident decision-making at every stage.
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Ecommerce businesses often face complex tax and reporting obligations, with revenue flowing through multiple platforms while expenses are incurred long before income clears. When ecommerce systems aren’t properly integrated with accounting software, financial visibility becomes limited, and decision-making suffers.
Our ecommerce accountants help online sellers streamline systems, reduce tax liability and scale with clarity.
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We streamline Shopify and Amazon data into Xero, giving ecommerce business owners accurate, real-time financial reporting.
Ecommerce bookkeeping integration
Our tax services reduce tax complexities, manage BAS obligations and implement smart tax strategies to protect cash flow.
Proactive tax planning and BAS support
We review and optimise your business structure to support growth, minimise tax liability and prepare for future exits.
Structure advice for asset protection
Our advisory services include forecasting and margin analysis to help fast-growing ecommerce brands maximise profitability.
Cash flow forecasting for fast-growing brands
We act as an extension of your team, providing hands-on business advisory and strategic financial guidance.
CFO-level business advisory
These case studies show how strategic accounting, structures, and advisory services drive measurable growth and long-term wealth.
Since engaging Liston Newton’s services, Kate Nixon has seen a 12x increase in revenue and has effectively scaled her business in a tax-effective way.
Take a lookWith Liston Newton’s help, Claudia Martin was able to sell her business tax-free, gain clarity in her retirement planning, and make smart investment decisions.
Take a look
We restructured Papermill Media and moved them to cloud accounting. Papermill was listed at number 43 in the Australian Financial Review's Fast 100 List in 2017.
Take a lookWe deliver compliant accounting and tax services, giving ecommerce owners confidence, clarity and strategic financial control.
Five strategies you can employ to give your business the best chance at a long, successful life.
Read about itProfitability is what drives a business. Here are some great strategies to help increase your profits while protecting how your business runs.
Read about it
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Liston Newton is an accounting firm with over 40 years of experience supporting Australian business owners. Our CPAs, advisors, and bookkeepers work Australia-wide, delivering integrated accounting, tax return and CFO services for ecommerce entrepreneurs. We understand the unique financial pressures of online retail, dropshipping and influencer-led brands, providing advice and support beyond compliance.
Our CPAs work with online businesses across Australia, delivering specialist ecommerce support.
We assess your numbers, strengthen your structure and provide ongoing advisory to support sustainable growth.
We’ll begin by securing your existing business’s financials and optimising its operations.
Then, we’ll put long-term strategies into play to maximise your business’s growth.
Finally, we’ll use your professional success to fund your personal wealth so that you can live the life you want.
Our guides are designed for ecommerce entrepreneurs who want clarity beyond compliance. We share practical insights on tax planning, business structures and scaling strategies tailored to online retail stores. Traditional accountants often focus only on tax returns. Our CPAs provide deeper guidance to help your business move to the next stage and exit successfully.
Kieran Liston and the Liston Newton team have been assisting me with my accounting matters since 1976. For the past 47 years, Kieran and the Liston Newton team have provided reliable accounting assistance, which has allowed me to focus on my business in primary production.
Their exceptional service has consistently exceeded my expectations and made me feel that they truly care about my financial well-being.
Liston Newton has given me really helpful guidance over the years for both my business and my personal finances. When you have an accounting team that you trust to give the right advice, it gives you the confidence to focus on growing your business and doing the things you love.
Liston Newton helped us move our accounting over to Xero. Their Accountant managed the set up and training so we felt comfortable with the software. We now have all our processes streamlined which gives us improved visibility of our business performance. This has allowed us to open 2 more stores without a significant increase in administration effort.
An ecommerce accountant provides specialised accounting and tax support for online businesses. This includes ecommerce bookkeeping, BAS, tax returns and strategic advice tailored to digital revenue models. Ecommerce accountants can help you manage cash flow, understand margins and plan growth beyond compliance.
Many ecommerce founders start as sole traders, then outgrow that structure quickly. As revenue increases, a company or company-trust structure can improve tax efficiency and protect personal assets. The right structure depends on your profit levels, reinvestment plans and long-term exit strategy.
Strategic advice early can prevent costly restructures later. We can help you restructure your business to maximise growth and scale.
Ecommerce cash flow timing is different to traditional retail. You often pay suppliers and marketing costs weeks before revenue clears. We build rolling cash flow forecasts that account for inventory cycles, platform fees and ad spend. This gives clarity before scaling campaigns or expanding product lines.
You must register for GST once your annual turnover reaches $75,000, or $150,000 for non-profits. Registration is required within 21 days of exceeding the threshold. Once registered, you must charge 10% GST, lodge BAS and remit GST to the Australian Taxation Office.
As your revenue approaches or exceeds $500,000, compliance alone is not enough. If you are making decisions based on your bank balance, it is time to engage a CFO or advisor. Ecommerce accountants can help interpret margins, acquisition costs and working capital pressures while implementing proactive tax planning and structure strategies to support sustainable growth and long-term wealth creation.
Our CFO advisory services provide quarterly strategy sessions focused on profitability, structure and long-term wealth creation.
We are an accounting firm devoted to taking your businessto the next level
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