Case study: Safe T Pro

From a safety hardware start-up to a trusted market leader


Founded on the northern Gold Coast by Shane Smith, Safe T Pro focuses on safety line marking, floor coating and traffic planning. Shane has grown the business to be a leader in their market and trusted by commercial property owners across Queensland, New South Wales and Victoria.

Safe T Pro's problem

After starting the business and scaling up over time, Shane hit the ceiling with their existing accountant’s abilities and skillset. Safe T Pro engaged Liston Newton to help with the next stage of their growth.

Shane wanted to have clearer oversight of the business' financials to understand which of their services had higher margins, how profitability and cashflow would look over six to 12 months, and how best to minimise tax as profit grew.  

How we helped

Liston Newton did a deep-dive into Shane’s numbers to build a reporting pack and financial model for Safe T Pro.  Next, we set up a quarterly meeting rhythm with Shane to dissect the financials and clearly show how performance was tracking over each 90-day period.  

The financial model integrates Profit & Loss, Balance Sheet and Cash Flow to give a clear view on historical performance, and also an accurate forecast of profitability and cashflow over the next 12 months. 

Impact on the business

The result is that Shane now has the data and insight to truly understand how his business is performing and how he can continue to scale without putting too much pressure on cashflow.  

Having a view on where profit will land at the end of the financial year allows Shane and Liston Newton to jointly start building tax minimisation strategies early in the year. This means no tax surprises for Shane on the 30th of June, and smarter long term tax strategies.

"We engaged Liston Newton to help with the next stage of our growth and we haven’t been disappointed. Their advice has assisted us to scale the business, whilst also minimising tax at the same time. We meet quarterly with the Liston Newton team to review our business performance and forecast how cashflow and profitability looks for the next 12 months. These sessions are invaluable as they allow us to set the right goals and targets and then build a plan to achieve them."
Shane Smith

Services we provided Safe T Pro

Grow your business with clearer forecasting and taxation strategies

Liston Newton Advisory's financial advisory and taxation services can help you better understand your business performance so you can effectively scale over time.

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