Virtual CFO Melbourne

Proven virtual CFO services Melbourne businesses thrive with

Liston Newton Advisory is rated 4.8 from 32 reviews
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An award-winning Australian accounting firm

SMSF multi service firm of the year awardSMSF customer service firm of the year awardIfa innovator of the year awardIfa holistic adviser of the year award

Expect success with a part-time virtual CFO

A CFO (Chief Financial Officer) is critical in any growth-focused business. But their wealth of experience comes with a hefty price tag that sets even the most ambitious small business owners on edge. A virtual CFO service could be just the solution you’re looking for.

Liston Newton’s virtual CFOs can be hired part-time or on a project basis, allowing you to manage your costs while benefiting from some of Melbourne's most sought-after and trusted financial experts. Let us show you how we can help — free for a coffee?

We can meet at our CBD office on Queen Street, or we’ll happily visit your offices. A virtual consult is also available if that’s more convenient for you.

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Monday to Friday

8am to 5pm

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Virtual CFO services available in Melbourne

Your Liston Newton virtual CFO is backed by an award-winning stable of financial specialists; give your CFO a problem beyond their expertise, and they’ll find you the right expert for the job.

We have worked with Liston Newton's Accountancy and Advisory Team for over a decade. During that time, our business has grown substantially both organically and through purchases. This wouldn’t have been possible without Liston Newton Advisory to assist with our business planning, providing proactive advice and ensuring our accounts were always compliant in a complex and volatile industry.

Karsten Horne

CEO, Reho Travel

Liston Newton's accountants analysed our financial and business situation and helped us implement strategies to improve our position. Their strategies turned our business from making a loss to recording a 6-month net profit of 36 per cent. And we are now on track to show a 240 per cent increase in turnover over the next financial year.

Lisa Clarke

SL Constructions

Liston Newton helped us move our accounting over to Xero. Their accountant managed the set-up and training so we felt comfortable with the software. We now have all our processes streamlined which gives us improved visibility of our business performance. This has allowed us to open two more stores without a significant increase in administration efforts.
Peter Luskan
Pandora

Secure success with outsourced CFO services in Melbourne

Talk to us

Achieve specific goals with personalised solutions

Just like their in-house counterparts, virtual CFOs oversee your entire financial function, from basic record-keeping services to strategic financial advice. But, by employing our strategic and accounting services for special projects or during periods of high business growth, you can maximise your ROI. 

We have over four decades of experience helping small businesses in the Melbourne CBD and the inner suburbs exceed their goals. Let it be your turn.

Virtual CFO responsibilities

  • Business advice
  • Cash flow management
  • Tax and compliance obligations and preparation
  • Strategic business planning
  • Financial reporting, forecasting and budgeting
  • Financial planning and analysis
  • Mergers & acquisitions planning

Learn more about your business with our comprehensive guides

At Liston Newton Advisory, we take pride in helping business owners get more out of their hard work. Our downloadable guides can give you an in-depth look at strategies and technologies that will help your business grow.

  • Discover tax strategies and business structures available to you
  • Understand and apply new business management technology
  • Get in touch with us for information tailored to your business

Download our CFO guide

Want to pay less tax and grow your business profits faster? Our free guide shows you how to take control of your finances, improve cash flow, and make better strategic decisions with help from a virtual CFO.

  • Learn practical ways to reduce tax and increase profitability.
  • Get tips on forecasting, budgeting, and financial reporting.
  • Understand how a virtual CFO helps you scale sustainably.
Get our guide

Download our CFO guide

Want to pay less tax and grow your business profits faster? Our free guide shows you how to take control of your finances, improve cash flow, and make better strategic decisions with help from a virtual CFO.

  • Learn practical ways to reduce tax and increase profitability.
  • Get tips on forecasting, budgeting, and financial reporting.
  • Understand how a virtual CFO helps you scale sustainably.
Get our guide

Meet the Melbourne team

Virtual CFOs backed by nearly half a century of experience

With a fully accredited Melbourne-based CFO at your back, your financial goals will be well within reach.

Australia’s most experienced and professional accountants — with industry leading qualifications and accreditations to show for it. Learn more from a specialised business accountant.

Why choose us

A treasury of business success stories

As businesses grow, their finances become exponentially more complex. Small business owners need to hire more staff, process greater demand, and figure out new tax obligations; there’s a lot to juggle while delivering outstanding service. A virtual CFO can soothe your financial pain points, freeing you to do what you do best.

Modern technology has eliminated location as a barrier to communication. We don’t just mean the advent of video conferencing; by incorporating market-leading fintech, our virtual CFOs can guide business owners anywhere in the state from the comfort of our Melbourne CBD office. Wherever you are, we can help you:

  • Make agile, effective financial decisions based on clear data from our Melbourne business accountants.
  • Mitigate expenses and improve your business’s financial performance.
  • Design and refine internal accounting systems as you expand through the state or nation.
  • Secure new loans or more effectively service existing ones with our lending solutions in Melbourne.

Every business exists in a unique context and faces unique challenges. But with clear, efficient and adaptable strategies, our virtual CFO can deliver equally unique solutions. Just ask our satisfied clients.

Our methodology

Our holistic approach to help you attain financial freedom

How we get you set

The first phase is all about establishing the fundamentals of your business and creating a strong foundation to build from. You also need to establish your long-term goals so you have a clear idea of what you're working towards.

  • Plan your goals
  • Structure your business and assets
  • Online accounting
  • People and HR
  • Protect your business and personal risk
  • Business and personal will

How we get you moving

The second phase is about gaining a deeper understanding of your business; how to make it more efficient and experience sustainable growth. This is where you transition from working in your business to working on your business.

  • Understand your numbers
  • Delegate bookkeeping
  • Systematise and automate tasks
  • Minimise tax
  • Forecast cashflow and capital needs
  • Quarterly coaching and accountability

How we get you free

The final phase is when all your hard work really starts to pay off. This is when you start using your profits to build your personal worth to a point that give you financial freedom—the freedom to work only if you want to.

  • Understand wealth creation
  • Investment portfolio
  • Investment property
  • Superannuation
  • Succession and exit planning
  • Your legacy

Case studies about our Melbourne clients

We serve the community, not just the bottom line

If you want to serve your community, turn your passion into a skill and share it around. Well, our passion is entrepreneurship. Following our passion has given us the skills to help several local Melbourne and national charities. These include:

  • The Cancer Council’s Small Business Advisory Service
  • The Type 1 Foundation for diabetes education and prevention
  • Several community sports teams in Wantirna, Richmond and St Kilda

Frequently asked questions

Frequently asked questions

Is outsourcing my CFO a good idea?

Outsourcing an experienced CFO is an economical way to understand and optimise your finances.

We understand why business owners can be hesitant to hire an outsider, but there are significant benefits that you should consider. Here’s a list of 6 benefits of hiring a virtual CFO.

When is the right time to hire a virtual CFO?

Your yearly revenue is a useful way to decide when to hire a CFO.

Consider hiring a virtual CFO if your business earns $5-$35 million annually. 

What role does a virtual CFO play for Melbourne CBD startups?

A virtual CFO can help early-stage Melbourne businesses establish solid financial foundations and prepare for growth. Their role often includes budgeting, forecasting, capital raising, and aligning operations with long-term strategy.

Startups in the CBD face unique pressures, such as high overheads, rapid scale expectations, and competitive hiring markets. A virtual CFO understands these local challenges and can help founders balance burn rate against investor demands, advise on local grants or accelerator programs, and build investor-ready reporting systems.

How do virtual CFOs support Melbourne-based companies with seasonal cash flow?

Virtual CFOs based in Melbourne can help manage cash flow for businesses that experience seasonal fluctuations, like retail, hospitality, or construction. They provide tailored insights that reflect local industry patterns and cost pressures.

By analysing historical data and identifying seasonal triggers, they can develop cash flow forecasts, recommend strategies like offset accounts or short-term lending, and help you prepare for quieter periods without compromising on payroll or operations.

Can a virtual CFO assist with regulatory compliance in Victoria?

Yes, an experienced virtual CFO will ensure your business complies with Victorian regulations and national financial requirements.

This often includes:

  • Helping you stay on top of ATO reporting and superannuation obligations
  • Advising on Victorian payroll tax thresholds and lodgement dates
  • Ensuring compliance with ASIC reporting for companies operating out of Melbourne CBD

They can also help establish internal systems and review bookkeeping and accounting processes for compliance accuracy.

What industries in Melbourne CBD benefit most from a virtual CFO?

Industries that rely on strategic financial planning or investor reporting often benefit most, particularly tech, legal, consulting, and boutique health or retail businesses.

These businesses tend to:

  • Have complex reporting or compliance needs
  • Seek funding or grants
  • Want clear forecasting for sustainable growth
  • Require help managing rising CBD overheads

Virtual CFOs can offer valuable high-level guidance without the full cost of an in-house CFO.

Do virtual CFOs in Melbourne help with investor presentations or pitch decks?

They can, especially when financial storytelling is crucial to raising capital. A Melbourne virtual CFO can translate raw financials into investor-ready insights and reports.

Whether you’re pitching at a startup incubator in Cremorne or preparing for a private equity meeting in the CBD, your virtual CFO can help craft forecasts, explain assumptions, and package the numbers in a compelling way. They also ensure you’re using benchmarks that resonate with local investors.

We don’t believe in fairy tales

‘Artificial intelligence technologies have advanced by leaps and bounds in recent years. Hype-fueled tech evangelists have proclaimed AI tools can do everything from writing the next great novel to drafting political bills. They also claim AI will revolutionise business.

Integrating cutting-edge technologies is essential for businesses to remain productive and competitive. On that, we agree. But companies must take the time to understand what that technology is — and isn’t. At Liston Newton, we believe AI is a tool best used by experienced human analysts; it’s not a genie that can grant your every wish. 

That’s why every strategy we deliver will be planned, written and approved by tech-savvy human beings.